Max LEE

Is one of the few people with senior-level expertise in research, media, and consulting.  He has a proven track record of creatively solving commercial business issues for global organizations.  He now offers agile consulting and service innovation solutions to corporations that want to make an impact.

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His works span a variety of sectors. (food and beverage, insurance, personal selling, property management, bank and finance, luxury, and public utilities). He created and patented methodologies and tools such as Experience Archetypes® and Idea Hunter® - a digital platform for creative idea brainstorming to assist organizations in promoting innovation in their services. Max was honored with a Gold Award from the Asia International Innovative Invention Award for his commitment to service industry innovation.

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Max spent the previous 20 years in regional roles, working in agencies (Added Value, OMD/Omnicom, Synovate/Ipsos) to help global brands develop and evaluate their services in order to improve customer experience. He has given speeches about developing and implementing customer-centric concepts in Hong Kong and China.