Anticipate others' choices. Make a move. See what changes. Think about what comes next.
 

CX Simulator is an interactive team-based learning game in which participants represent competing brands. Explore how decisions affect customer experience and simulated revenue and market share.
 

Your results depend not only on your choices, but also on how rivals respond. Should you strengthen an advantage, address a weakness or anticipate a competitor’s next move?
 

Practice balancing defense and offense, considering trade-offs and thinking several steps ahead.
 

The simulation creates a shared experience for discussion and reflection. Its results support strategic learning, not predictions of real business performance.