Customer empathy means thinking the way customers think. They weigh alternatives against their needs, priorities, and budgets. Understanding their choices means looking beyond your own customer journey.

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Industry Watch helps build competitors’ customer journey maps from real customer visits. The CX Strategy Agent brings these insights together with your own customer journey, capabilities, and market conditions into one strategic conversation. Use it to balance defensive improvements with offensive Key Moments that give customers clearer reasons to choose your brand.

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Guided by the 5W1H framework and over 200 built-in CX prompt cards, the agent grounds its work in your source materials, searches publicly available information, and combines the findings to identify patterns and generate insights.

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Explore what-if scenarios: What changes if a rival improves its offer or customer priorities shift? Your team reviews the evidence, challenges assumptions, and approves decisions.

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Turn strategic thinking into clear priorities and short- and long-term actions.

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